That Thingie’s Jacked!
Posted Saturday, March 15th, 2008 9:54 am by Dave Moyer
For those of you who don’t listen to the Gadgettes podcast at CNET, you should! Hosted by Molly Wood, Kelly Morrison and producer Jason Howell, they tackle the latest in gadget news each week.
In episode 80, after the end of the theme song, Jason included a blooper from the show in which all the hosts were laughing and discussing a new phrase that had come up: “Jack My Thingie”. They were shocked to find out that jackmythingie.com wasn’t registered yet, and I was shocked as well, as it was almost a week since the show was released, and usually things like these are snapped up by fans! Needless to say, I took care of that problem.
I sent them a voicemail notifying them that I had put jackmythingie.com on the web. Everyone loved it! Molly twittered: “Dude. Dave from Denver. You are my hero.”, and Jason went crazy! Molly said, “YOU HAVE TO GO THERE!” Jason called it the “best thing in the whole wide world”. I must admit I was very shocked and happily surprised to find that the most recent Gadgettes show, the “I Love You” episode, was “dedicated to Dave from Denver”. For about 2 minutes of the show, all three hosts went crazy about the site, commenting on how there was “nowhere to go but down from Dave from Denver”. I seriously love those guys. Go listen to the show (or at least the beginning) and you’ll know why.
What’s the point? Not only is it super cool, but one of the things that Molly mentioned was, “I want this to become a thing, like the biggest thing there ever was! A thingie!”. Throughout the segment, they encouraged listeners to Digg and StumbleUpon Jack My Thingie, and expressed how far they wanted it to go. After thinking about this for a while, I realized that this fit right in to one of my biggest theories about the internet and where it’s going. Jack My Thingie received nine Diggs within 8 hours, and got over 250 visitors in the first three hours since the podcast was released. JMT was also added to Reddit, StumbleUpon, and del.icio.us multiple times, all within 12 hours of the podcast’s posting.
This is a prime example of the transformation that media has when it comes to the web. You’ll never find anything quite like this happening on TV or the radio. Not only would the blooper that inspired jackmythingie.com never reach the public, but the website wouldn’t even exist, the people on the show wouldn’t have loved it, and it wouldn’t have received the welcome it did in that small amount of time. We’re in a new age of media, and this is a perfect example. Look forward to my first post in “The New Net” coming today, focusing on what I call passive vs. engaging media. And seriously- make Jack My Thingie a really big thingie.
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My thingie is SOOOO jacked.
When I jack my thingie, it requires a total reboot!
And that can take HOURS!
That thingie is COMPLETELY jacked. (Haven’t heard someone say jacked in ages) I’m listening to Gadgettes at the moment - Love it!
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